VISUAL IDENTITY FOR
A BRITISH CHARITY

LOVE  is the rebranded name of the overarching charity and education organization ‘Love’. The meaning of which is: Life Opportunities Valuing Everyone.

The logo has been created by another designer. I was tasked to bring it to life and create the whole visual identity.

I created a set of illustrations that are strong, bold, and playful and represent the core values and areas within the business. The system is flexible and playful.