AHTI – NATURAL BEAUTY
BRAND CONCEPT

Finland is well-known as the home of crystal clear waters and primeval forests. Ahti bottles these treasures in their purest form to create a range of products with magical, therapeutic properties.

Ahti is an innovative indie beauty brand. I challenged myself to design a brand identity that truly reflected this essence. I maintained the necessary category cues, such as white, clean space, and earthy, pastel colour palette, and added natural wooden elements which make the packaging stand out.