BRANDING, UI AND UX DESIGN FOR FOUNDIT
Foundit serves as a platform that connects landlords and tenants, simplifying the flat rental process for both parties. It aims to provide a seamless user experience, comprehensive property information, and efficient communication channels to cater to the needs of young, dynamic individuals in their search for rental flats, while also offering tools for landlords to effectively list and manage their properties.
UX Research
Before creating the branding and digital products, I conducted research following the process below: empathize, define, and ideate. The goal was to understand the target audience, their needs, goals, behaviors, and preferences. I divided the users into two research groups: tenants and landlords. After analyzing the data, I proceeded to create personas, user journeys, and information architecture. I also developed the branding and design system.
After wireframing and prototyping, I conducted usability studies to identify areas for improvement. I implemented the necessary changes based on the findings. Subsequently, I designed high-fidelity mockups and wireframes which can be found here.
Final designs
The final steps of the process consisted of designing all the brand assets, conducting the second round of usability studies, and creating the final versions of both the website and mobile application.
